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Cycling BC Announces Partnership with Lexus Canada

Vancouver, BC, September 18, 2018 – It is with great pride and excitement that Cycling BC is announcing a new multi-year partnership with Lexus Canada that will positively serve the provincial sport organization’s commitment to growing the sport of cycling in British Columbia.

The partnership with Cycling BC further expands Lexus Canada’s nationwide commitment to the sport, having formed partnerships with a number of other provincial cycling organizations and events across the country including Alberta Bicycle Association, Fédération québécoise des sports cyclistes, and recently renewing a multi-year agreement as the official automotive partner of Cycling Canada.

The multi-year partnership, effective from 2018 to 2021, will make Lexus the official vehicle sponsor of Cycling BC, the BC provincial cycling team, and the BC Championships for all cycling disciplines where no pre-existing auto partners existed.

“We are proud to partner with Lexus Canada and appreciate their dedication to the sport of cycling and athletes in BC,” said Erin Waugh, Executive Director of Cycling BC. “This partnership will allow Cycling BC to better serve our community and events in a way that we have not been able to in the past. Partnering with a global brand like Lexus also raises the profile of Cycling BC and aligns us with an organization that shares our commitment to high-performance and excellence.“

Lexus Canada’s support will help the dedicated athletes on the BC provincial team to succeed on the national and international stage. Additional support from Lexus Canada will provide Cycling BC with access to Lexus vehicle fleets for staff, for the provincial championships, and for BC provincial team events.

“At Lexus Canada, we partner with organizations that share a mutual passion for innovation, design and excellence in performance, and that is why we are thrilled to enter into a partnership with Cycling BC,” said Jennifer Barron, Director of Lexus in Canada. “This partnership – and others like it across the country – allow us to support dedicated and passionate Canadian cyclists at every skill level.”

Cycling BC is excited to have the support of Lexus Canada and looks forward to a mutually beneficial and collaborative partnership over the next few years.

Cycling BC Lexus RX350 sponsored by Lexus Canada
Photo by TLBVelo Photography


About Cycling BC
Cycling BC is the governing body for the sport of cycling in British Columbia representing the full range of cycling disciplines including Road, Track, Cyclo-cross, Mountain Biking, BMX and Para-cycling. With an average annual membership of over 5,000 dedicated cyclists, coaches, officials, and industry professionals, Cycling BC members range in age from 2 to 92 years old, from the recreational cyclist to the ultra-competitive. Cycling BC is responsible for licensing riders, coaches, officials, race organizers, and sanctioning over 200 cycling events annually. Cycling BC trains coaches & officials, delivers youth cycling programs in schools, and provides athletes with development opportunities to race nationally through high performance athlete development programs. Cycling BC is a not-for-profit association registered under the BC Societies Act and affiliated with the Union Cycliste Internationale (UCI) through our membership in Cycling Canada.

About Lexus Canada
Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 39 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles with a total of 12 Lexus nameplates available in Canada, including the largest luxury hybrid lineup of 6 hybrid models. Inspired by bold design, intuitive technology, and peak performance, Lexus is committed to delivering the highest quality products and services and creating amazing experiences for their guests. The Lexus RX 350 and RX 450h are built at Toyota Motor Manufacturing Canada’s (TMMC) award-winning Cambridge South plant. For more information about Lexus and Lexus products, please visit: