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Cycling BC Pairs Up with 360 Athletics to Roll Out Exclusive Member Benefit

Cycling BC is pleased to announce a new partnership and exclusive member benefit with 360 Athletics, a leading Canadian sporting goods wholesaler and distributor of popular athletic brands, including Hyperice, Normatec, COREFX, Firefly, KT Tape, Coach Soak, BOSU, Concorde Fitness, YBell, and TRX.

By partnering with 360 Athletics, Cycling BC will provide its targeted athletes and community members with exclusive discounts on 360 Athletics’ premium line of products to enhance their experience, including cutting-edge recovery compression systems like Normatec 3 Legs that allow riders to warm up and recover faster so they can give it their all on every ride.

Cycling BC’s High-Performance Program athletes are already testing 360 Athletics’ recovery products and benefiting from this new partnership.

Cycling BC High Performance Mountain Bike Athlete, Elliott Jamieson, enjoys the ultimate restorative massage experience with the Normatec series, distributed by 360 Athletics.


“We are so grateful and thrilled to join forces with 360 Athletics,” said Ben Chaddock, Head of Coach Development and HopOn Program Manager at Cycling BC. “Their commitment to quality and service aligns with our mission of supporting the cycling journey of our members regardless if they are a high-performance athlete or a weekend warrior.”

Cycling BC members can now enjoy exclusive discounts and access to a diverse range of fitness and recovery products that will enable them to ride faster, farther, and stronger.

“At 360 Athletics, we believe in making quality fitness and recovery products accessible to all and partnering with Cycling BC broadens our reach in the cycling community,” said Trevor Vander Glas, Sales Representative at 360 Athletics. “We look forward to supporting the cycling community and making a positive impact on their success.”

In addition to their product offerings, 360 Athletics is also a global leader in certification and education, supporting a coast-to-coast team of Master Trainers, and empowering people to reach their fitness goals. 

For more information about this exclusive Cycling BC member benefit and 360 Athletics’ range of products, please visit Cycling BC’s member benefits page and the 360 Athletics website at