Global Day of Giving Takes Place this Year on November 30th
The holiday season is nearly upon us and while most people know about Black Friday and Cyber Monday, GivingTuesday is still very new to many people. This year Cycling BC is helping spread the word and is calling on the cycling community to take part in GivingTuesday, a global giving movement that has been driven by individuals, charities, non-profits, businesses, and communities across Canada and in countries around the world.
GivingTuesday is the world’s largest generosity movement and is considered by many as the opening day of the giving season. Since 2013, GivingTuesday has united millions of Canadians to support the causes they believe in and the communities in which they live.
As a not-for-profit society that relies on financial support from donors to deliver programs that make cycling accessible to British Columbians at all levels, Cycling BC originally intended to use this year’s GivingTuesday as an opportunity to ask our community to donate to programs like Cycling BC’s iRide so that kids can experience cycling during PE classes in school and to our High Performance development programs that provide young athletes with coaching, training, and racing opportunities to develop them to their full potential in the sport.
Due to the current State of Emergency in BC and the extreme weather events that have caused so much devastation to the land and people across our province, Cycling BC is pivoting on our ask for GivingTuesday. To assist British Columbians that have been severely impacted by the flooding, Cycling BC is instead asking members to consider making a financial contribution to the various organizations that are supporting relief efforts in the affected areas such as,
“Cycling BC initially decided to take part in GivingTuesday this year so that we can continue to do the work that needs to be done to get more kids on bikes in our communities,” says Erin Waugh, CEO of Cycling BC.
“But there are communities in our province that are really hurting right now and could use our help, so we decided to change course and are asking our members to consider giving to those most in need right now. Community is the bedrock of our sport and will continue to be for generations to come. GivingTuesday is an opportunity to unite us in the spirit of giving.”
So far more than 7,500 Canadian charities, businesses, and community groups have used GivingTuesday to rally generosity and help make the world a better place in countless ways. Around the globe there are official GivingTuesday movements in over 70 countries, including Australia, Brazil, Kenya, Slovenia, Tanzania, the UK, and more.
Please use the links referenced above to direct donations to the organizations of your choice. If you would still like to support Cycling BC in youth cycling and athlete development, donations can be made through the BC Amateur Sport Fund.
For more information on GivingTuesday, visit www.givingtuesday.ca